This category includes natural beverages, whole super foods, fiber sources, specialty oils, and specialty ingredients that provide nutrition support and promote health and wellness. 

The beverages subcategory offers various types of green tea and blends of teas. 

Whole super foods subcategory feature several whole grain products that are rich in fiber, phyto-nutrients, vitamins, and minerals.  Experts indicated that consuming at least three servings (3 oz) of whole grain per day can reduce risk of diabetes, coronary heart disease, and over time, incidents of obesity.  Furthermore, consumption of more whole grains, more fiber, and fewer calories can lead to weight loss or long-term weight maintenance.  The fiber subcategory provides a wide range of fiber sources including oat bran, wheat bran, and multigrain fiber. 

Related Research Reports on Health Benefits:

Soy isoflavones may halve prostate cancer risk  July 25, 2007
Increased intake of soy isoflavones may cut the risk of prostate cancer by 58 per cent, suggests a new study from Japan... Read

Whole grains linked to lower atherosclerosis risk   June 11, 2007
An increased intake of wholegrain-rich foods has been linked to improvements in blood vessel health, says a new study that adds to the heart-health benefits of a diet rich in whole grains... Read

Study: Whole grains lower risk of heart problems   May 28, 2007
Whole grains, such as oatmeal, barley and brown rice, offer heart benefits that include a lower risk of heart disease and stroke, researchers found. Adults who ate 2.5 servings of whole grains each day were nearly 25% less likely to develop cardiovascular disease than those who rarely ate whole grains, the study revealed. Reuters (5/28)

Green tea spurs detox chemical production  August 15, 2007
A new clinical study provided evidence that green tea catechins can stimulate production of cancer-protective enzymes in people with low natural levels - the first to demonstrate this effect in humans, say researchers... Read

Green tea extract may boost blood vessel health  May 31, 2007
The heart healthy reputation of epigallocatechin gallate (EGCG), the main extract from green tea, may be due in part to improvement in blood flow through the vessels, suggests a clinical trial from the US... Read

Cinnamon again linked to better blood sugar  June 26, 2007
Using cinnamon as a functional ingredient may lead to slower emptying of the stomach and reduce the rise in blood sugar after eating, says a new study... Read

Eating flaxseed may halt prostate cancer growth  June 4, 2007
Daily consumption of flaxseed may stop the growth of prostate cancer tumors, according to research presented this weekend... Read